Nordic-Iberian Doctoral Workshop on Business Economics

La jornada  "Economía Circular: Hacia una estrategia común" es un encuentro donde instituciones, expertos, empresas y otras entidades interesadas, se unen para explorar soluciones innovadoras. A través de conferencias, casos de éxito y talleres interactivos, este evento ofrece un espacio dinámico para colaborar y catalizar el cambio hacia un modelo de economía circular en Aragón. ¡Únete a la iniciativa!

Desde el Departamento de Economía, Planificación y Empleo del Gobierno Aragón junto con el prestigioso Club de Roma se ha organizado una jornada titulada “Retos y compromisos ante la Economía circular: de Aragón para el mundo”, que se celebrará el próximo 23 de noviembre a partir de las 16 horas, finalizando a las 20 horas. La jornada se celebrará en CaixaForum en Zaragoza.

La Economía Circular no es solo el tratamiento de los residuos, sino responsabilizarse por la vida de nuestros productos que tarde o temprano se convierten en residuos. Reparar y dar larga vida a los productos y sus componentes es el futuro de las empresas. Aragón, como centro neurálgico de la Bioregión Cantábrico-Mediterránea quiere promover una Nueva Economía basada en el respeto a la naturaleza y en una disminución del consumo de materias primas importadas.
 

AIRSI2021 is an international conference focused on the application and effects of technologies that are part of the so called Industry 4.0 (artificial intelligence, robots, intelligent assistants, augmented reality, virtual reality, big data, blockchain, collaborative platforms, etc.). Specifically, the aim of this conference is to deepen and broaden the current understanding of the use of all these new technologies to offer all kind of products and a wide variety of services (e.g., tourism, hospitality, banking, education, health, etc.) by focusing on their effects on value creation, relationship outcomes (e.g., satisfaction, loyalty, engagement, profitability), customer perceptions (e.g. trust) and concerns (e.g. privacy, security, etc.), ethical issues and other related aspects.

AIRSI 2020 PROCEEDINGS

CONFERENCE PROGRAM

AIRSI2020 is an international conference focused on the application and effects of artificial intelligence and other new technologies that are part of the so called Industry 4.0. Specifically, the aim of this conference is to deepen and broaden the current understanding of the use of all these new technologies to offer all kind of products and a wide variety of services (e.g., tourism, hospitality, health, education, banking, etc.) by focusing on their effects on value creation, relationship outcomes (e.g., satisfaction, loyalty, engagement, profitability), customer perceptions (e.g. trust) and concerns (e.g. privacy, security, etc.), ethical issues and other related aspects.

The School of Economics and Business at the University of Zaragoza is pleased to announce its 4^th annual International Week, which will be held from March 30th to 3rd April 2020 in Zaragoza. After the successful and fruitful experience of the past years we are happy to announce our next International week.

To be a part of our International Week from apply by clicking here. Take advantage of the opportunity to inspire students and fellow professors. Market your home university with brochures, pamphlets, cuisine of country, or anything else you would like to share. Reach out to students in attendance and promote the benefits of studying abroad in your country.

Applicants are asked to participate in the scheduled activities and prepare lectures in at least one of these topics: Economics; Business; Finance and Accounting and Marketing and Market research. The format of these exercises will be conducted in the following fashion:

• Lectures (e.g. 2 hours lectures which can be repeated in various fields and to several student target groups.)
• Workshops (e.g. 2 – 6 hours of presentations or keynotes in expert area and of individual/group work guidance, etc.)
• Research forums (1-2 hours presentation and discussion to a special topic for Master or PhD students.)
• University and Culture Info (being present and providing information for about 1-2 hours on a scheduled day during the week.)

Throughout the week, we will also be providing opportunities to tour through the heart of the city, as well as the chance to savor some of the region's most beloved cuisine.

Take into account that spots are limited for the event, so please do not book flights and accommodations before receiving confirmation of acceptance. We hope that you will take consideration in being our guest for the great experience of International Week!

There is no participation fee. However, participants should cover the cost of travel and accommodation. Where applicable, the funding might be available from the Erasmus grant distributed by the home university.

The working language will be in English

The University of Zaragoza and METODO research group are proud to host this workshop Artificial Intelligence & Robotics in Service Interactions: trends, benefits and challenges. AIRSI2019 is for academic researchers and educators as well as practitioners seeking to promote and advance knowledge in the field of artificial intelligence and robotics in service interactions.

This workshop will be preparatory for the Special Issue “Automated forms of interaction in services: current trends, benefits and challenges” to be published at The Service Industries Journal in 2020.

It is compulsory to attend AIRSI2019 in order to submit the manuscript to this Special Issue.

FULL PROGRAM

Contributions:

• This workshop welcomes both theoretical and empirical papers
• Extended abstracts (up to 1,000 words), work in progress (up to 4,000 words) or full paper (up to 6,000 words) are welcome

Submission email: tsij2020@gmail.com

Special issue timeline:

• Full papers submission:        20 October 2019 
• Submission website (SIJ):     https://mc.manuscriptcentral.com/fsij
• Instructions for authors:          https://www.tandfonline.com/action/authorSubmission?journalCode=fsij20&page=instructions
• When submitting your paper, please indicate your interest in participating in the Special Issue of  "Automated forms of interaction in services: current trends, benefits and challenges"

Motivation and Aim of the workshop

As with previous technology-based revolutions (e.g. industrial, digital), the implementation of automated and computerized forms of interaction (e.g. artificial intelligence (AI), robots) in business is having an important impact on economies and employment, among other aspects. Automation will not only replace manual jobs, but also those involving analytical, intuitive and empathetic skills (Huang and Rust, 2018). In a further and more challenging step, automation has been recently used to interact directly and physically with customers in frontline services, which is shaking up service delivery and customer-firm relationships. For instance, banks are increasingly using AI based Financial Technology (FinTech) as a key element in their strategies (Jung et al. 2018); in some branches of the Bank of Tokyo (Marinova et al., 2017) the Nao robot collaborates with bank tellers, AI is progressively employed to analyze large amounts of data to facilitate complex business decision-making, the LoweBot guides customers through Lowe’s stores and responds to their questions (Rafaeli et al., 2017) and chatbots are increasingly used for customer service (the Bank of America use a chatbot named Erica to answer basic banking questions [Rosman, 2018]).

The use of automated forms of interaction in services is an innovation that may affect customer choices (e.g., Van Doorn et al. 2017) as well as productivity and profitability. As a result, there is an increasing awareness on the part of firms that they need to develop service automation, so that they can achieve a competitive advantage by better approaching the current market transformation in the short and medium term. However, although the use of robots for product transportation has clear benefits, the results of robots operating in social settings and replacing human interactions (such as in services) are less clear.

In spite of increasing interest, recent contributions to this emerging field are mainly theoretical; consequently, there is a need to confront experts’ predictions with evidence obtained from the use of automation in frontline services. The aim of this special issue is to deepen and broaden the current understanding of the use of automated forms of interaction in services (e.g. AI, service robots, chatbots, etc.) by focusing on their effects on value creation, relationship outcomes, customer reactions and other related aspects. We welcome submissions focused on varied service environments (health, education, banking, tourism and hospitality, etc.), from different disciplinary backgrounds, such as sociology, psychology, marketing and management, among others. We particularly welcome multidisciplinary and interdisciplinary papers and studies using evidence based on data from any part of the globe. All theoretical and methodological (both qualitative & quantitative) approaches are equally appreciated.

Additional contact details: tsij2020@gmail.com

Upon acceptance, the authors agree the following:

1. To return the manuscript (abstract) in correct format and time to be included in the conference proceedings.
2. At least one author will present the manuscript at the conference and will register (by May 15).
3. In case that an author presents more than one manuscript, each manuscript will require the registration of a different coauthor.

Retailing challenges in the 2020s

The 20^th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD) is hosted by the University of Zaragoza (Spain) on July 2-4 2019.

The EAERCD was formed in 1990 to act as a contact point for academics involved in research and teaching in the distributive trades. The EAERCD biennial international research conference aims to stimulate discussion and to contribute to an international exchange of ideas, through presenting and analysing research and practical experience amongst researchers and practitioners within the distributive trade.

The Marketing team of the University of Zaragoza is proud to host the next conference. The University of Zaragoza is a leading university in the Marketing field in Spain. It is an institution of almost 500 years with a broad number of degrees in science and arts. It also holds one of the biggest public management schools and management research centres in Spain.

University of Zaragoza (Spain) is proud to host the 22nd International Conference on Corporate and Marketing Communications. CMC 2017 is for academic researchers and educators as well as practitioners seeking to promote and advance knowledge in the field of corporate marketing and communications, brands and branding.

Sociotechnical advances facilitate interactive communications involving an increase in the amount and speed of information exchange. On this digitalized world, social media represent a great opportunity for companies to communicate with their stakeholders, but also to generate an active dialogue among different participants. In this era characterized by a higher consumer empowerment, corporate marketing and communications should be able to combine and integrate complementary channels to build an effective company identity and reputation, fostering strong individual and corporate brands, and engaging consumers to gain their advocacy. Taking advantage of direct and customer oriented features of social media and alternative marketing channels is crucial for corporate and marketing communications today and tomorrow.

CMC 2017 Conference draws attention not only on the role of interactive communication tools (e.g. social media, mobile apps) favoring stakeholders’ dialogue in corporate marketing, but also on other effective alternatives used for this purpose. For example, what multichannel marketing and communications strategies have proved adequate and sustainable? Which are the current and future challenges of using social media for corporate marketing communications?  What does it mean for communication to be genuinely dialogic and truly interactive? How can corporate marketing and communications though interactive channels help rebuild trust in brands? How can brands and organizations use digital tools in order to gain consumer advocacy? What are the ethical challenges of corporate marketing and communications in a digitalized society? How can social media and other digital channels contribute to achieve excellence in corporate and marketing communications? The same questions apply to institutions, NGOs and other organizations that are inexorably tied up with the business of communication. These questions, along with other topics, will be addressed at the conference.

IMPORTANT: For conference registration press "Inscribirse". 

Conference dates: 4-5 May 2017

Contact details: contact.cmc2017@gmail.com

Upon acceptance, the authors agree the following:
(a) to return the manuscript (abstract) in correct format and time to be included in the conference proceedings,
(b) at least one author will present the manuscript at the conference and will register (by March 15th 31) and
(c) in case that an author presents more than one manuscript, each manuscript will require the registration of a different coauthor.

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